Serrano!

I always thought Madrid was so big, but it’s not. The map makes everything seem farther than what it really is, which is ok but deceiving. Anyways it always amazes me to see how everyone is for the most part united and following the same rhythm when it comes to activities or events.

Yesterday I went to the opening of Serrano and it was like a huge party. It was fun but there were so many people that you could hardly walk. Couple of weeks ago Fashion Week was happening there too, and I don’t really remember where it is but every time the Real Madrid wins people go to this plaza and celebrate. I feel like the whole city is always partying all the time, so different from New York City.

The opening of Serrano was really interesting though. It was sponsored by many different brands, and even though Serrano is like the “Fifth Ave of New York City,” it was very people-friendly as in like what it offers during these events to everyone. My señora came home with free goody bags, and also she was saying how they were giving her champagne, etc. I don’t think we see this a lot in New York. Also it’s nice to see that the organizers incorporate activities for the children as well. They have a little something for everybody.

One of the things that stroke me the most was seeing that they were selling beer in actual stores. I always find that really funny because is kind of like an “Oh my gosh! They’re selling beer,” but at the same time I don’t get too surprise because this city has a huge consumption of it. It’s like drinking water for Spaniards.

I love the creativity of these events. They had this campaign for Coca-Cola, like be a super star for a day, which consisted of taking your picture in front of like a red carpet banner or cardboard. It was pretty cool. Also they had another one, like be in the cover of Vogue magazine. I think these are fun, little ideas that we all enjoy :)